Hi, I'm

Priyeshu Garg

I have been doing digital marketing since I was 13.

Engineer → crypto analyst → founding marketer. I write code, ship products, and grow brands — most recently from zero to a $50M+ brand.

The journey (2008 → today)

  1. 2008

    First internet dollar

    Age 13. Clicking thousands of ads. The dollar was small; the obsession was not.

  2. 2009

    Forum poster & blogger

    Got paid to post on forums and write blog posts.

  3. 2010

    Digg & Reddit operator

    Ran front-page operations for 50+ clients. 20+ front-page hits.

  4. 2011–2012

    Social media consultant

    Helped brands scale their Google+, Facebook, and Twitter strategy. (RIP Google+.)

  5. 2013–2017

    CS Engineering

    ACM ICPC regionals. Graduated as the #1 highest-placed student of the batch, across all branches.

  6. 2017–2018

    Backend SDE @ Ola

    Built backend systems at India's ride-hailing unicorn.

  7. 2018

    Quit for blockchain

    Left a comfortable SDE job because blockchain was obviously the most interesting thing on the internet.

  8. 2018–2020

    Freelance crypto analyst

    Traveled across India, writing. Top analyst at CryptoSlate; contributor at CryptoBriefing and 8BTC (China).

  9. 2020–2021

    Qredo

    Content & social at a digital-asset custody startup that raised $100M+. First in-house marketing role.

  10. 2021–2025

    Founding marketer @ Router Protocol

    First employee. Took the brand from zero to $50M+.

  11. 2025–2026

    Sabbatical + AI deep-dive

    China, USA, Spiti Valley, Malaysia, Singapore. Built an affiliate site to $10,000+ in referrals with SEO + AEO. Huge Claude bills.

The proof

Router Protocol

2021–2025

Founding marketer · first employee

Joined a cross-chain infrastructure protocol as employee #1, before there was a brand, a community, or a user.

Owned marketing end to end for four years: positioning, content, social, community, launch campaigns, and ecosystem communications — through a full market cycle.

  • 0 → $50M+ brand
  • First employee
  • 4 years, full cycle

attendns.com

2025–2026

Solo side project · SEO + AEO

Built an affiliate guide site for Network School from scratch during a sabbatical: keyword research, content, structured data, and answer-engine optimization so LLMs cite it too.

Ranked, referred, and got paid — a one-person growth loop with code, content, and distribution all mine.

  • $10,000+ in referrals
  • Solo build
  • SEO + AEO

The crypto analyst era

2018–2020

Freelance analyst & writer

Quit an SDE job to write about crypto full-time, traveling across India between deadlines. Became a top analyst at CryptoSlate and contributed to CryptoBriefing and 8BTC (China).

That body of work led to Qredo ($100M+ raised), running content and social — the bridge from writing about the industry to marketing inside it.

  • Top analyst @ CryptoSlate
  • 3 international outlets
  • Writing → in-house marketing

Things I've built

Yes, actually technical:

  • CS engineering degree
  • ACM ICPC regionalist
  • Ex-backend SDE @ Ola
  • Ships products with AI (ask about the Claude bills)

What I'm looking for

Growth and marketing roles at AI or FinTech companies. I do performance, product-led growth, content, and growth leadership — and I can read your codebase.

Say hi → contact@priyeshu.com